National Day of Mourning

 Forget the Queen...  Fred Franzia, who developed Two Buck Chuck for Trader Joes, has died (on my birthday, no less).

https://qz.com/fred-franzia-two-buck-chuck-tricks-1849535917

https://www.npr.org/2022/09/15/1123070279/fred-franzia-two-buck-chuck-wine-bronco-dies

When asked how they can sell wine cheaper than a bottle of water, Fred Franzia famously retorted “They're overcharging for the water. Don’t you get it?"

https://www.terravenos.com/trellis/fred-franzia-charles-shaw-story